10.05.2025

AI and Digitalization in Dealerships

AI and Digitalization

AI‑driven personalization combines customer history, browsing behavior and campaign results to deliver the right offer at the right time.

AR/VR powered showrooms let customers see configurations at true scale and shorten decision cycles. On the content side, SEO wins come from how‑to articles and comparison pages that answer real questions.

Highlights

  • AI for pricing and demand forecasting
  • AR showrooms and virtual test drives
  • Automated post‑service feedback and NPS tracking

Data‑driven approaches raise conversion while strengthening after‑sales loyalty.